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Diana Ayoo

Founder, behaviour analyst & mother.

Diana Ayoo smiling with her arms crossedDiana Ayoo looking over her shoulderDiana Ayoo standing with her hands in her pocketsDiana Ayoo resting her chin on her hand

Diana is a certified behaviour analyst, a mother of a neurodivergent child and one of the few pioneers bringing Applied Behaviour Analysis to Kenya.

Her own journey began with confusion and fear after her child’s diagnosis. It led her to certification through QABA and IBAO, to Joyful Journeys, and to Ayira’s Café, a Kilimani café that gives neurodivergent adults meaningful work.

Certified
QABA · IBAO
Recognised
DIAR Award · National PWD Inclusion Champion 2024
Founder of
Joyful Journeys · Ayira’s Café

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“ABA gave me hope when I felt hopeless. Now, I want to share that hope with every family who needs it.”

Diana Ayoo

Her story

Step by step

01

A mother’s journey

Diana’s journey began, like many parents of neurodivergent children, with confusion, frustration and fear.

“When my child was diagnosed, I felt lost,” she recalls. “I didn’t know where to turn for help, and there was no clear pathway for treatment.”

Autism is often misunderstood in Kenya, where cultural perceptions can lead to misdiagnosis or to families hiding their children for fear of judgement. Resources for parents are limited, and therapies such as ABA are virtually unheard of in many parts of the country.

02

Finding ABA

After extensive research, Diana discovered Applied Behaviour Analysis, an evidence-based approach that changes behaviour through reinforcement and breaks complex skills into manageable steps.

“We began seeing real progress. Simple things like communicating needs, following instructions and reducing tantrums. It changed our lives.”

03

Certified abroad, committed at home

There was a problem: Kenya had very few, if any, certified ABA therapists, and no formal training programmes. So Diana pursued certification herself through QABA (Qualified Applied Behavior Analysis) and the International Behavior Analysis Organization (IBAO).

Her commitment took her abroad to complete the education, all while balancing the demands of motherhood. “I knew that if I didn’t bring ABA back to Kenya, countless other children like my own would miss out on life-changing support.”

04

Building a bridge for Kenyan families

Back in Kenya, the obstacles were immense. Awareness was low. “Doctors would recommend vague therapies or send families to traditional healers. Very few understood how ABA could make a difference.” Insurers did not recognise ABA either, leaving families to pay out of pocket.

Undeterred, Diana began offering private sessions and workshops for parents, caregivers and teachers, teaching basic ABA principles, early intervention and structured, data-driven skill building. “They’re the ones who spend the most time with their children, so giving them the tools to apply ABA at home is crucial.”

Parents reported better behaviour, communication and daily living skills. Some children who had been non-verbal began using words; others who had struggled socially learned to play with peers.

05

Ayira’s Café: a hub of inclusion

Diana knew childhood intervention was not enough. As her daughter grew, she asked what happens to neurodivergent people once they become adults. “In Kenya, there’s almost no support for adults with autism. Once they age out of school, there are very few options for employment or community engagement.”

She opened Ayira’s Café, named after her daughter, on Shiko Road in Kilimani, to offer meaningful work to neurodivergent adults. Staff are trained in social and vocational skills built on ABA principles and take part in every part of the café, from preparing meals to serving customers.

“People come in, see the staff, and realise that neurodivergent individuals can work just as effectively as anyone else.”

06

A new path forward

Diana is quick to say there is still much to do. Demand far outstrips the number of certified professionals, and without government or insurance support many families cannot afford therapy.

She remains optimistic, and is advocating for ABA to be recognised in the Kenyan healthcare system, for insurers to cover it, and for universities to offer ABA certification locally. She continues to offer one-to-one sessions, group workshops and hybrid models.

In frames

Diana Ayoo smiling with her arms crossed
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Diana Ayoo looking over her shoulder
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Diana Ayoo standing with her hands in her pockets
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Diana Ayoo resting her chin on her hand
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Why ABA

The approach behind the work

Applied Behaviour Analysis is an evidence-based approach that helps neurodivergent people, particularly those on the autism spectrum, build social, communication and life skills. It is widely recognised as one of the most effective supports for children with autism, particularly when started early.

01

Individualised plans

Every child receives a programme built around their own strengths and challenges.

02

Positive reinforcement

Wanted behaviours are encouraged through rewards, building motivation and engagement.

03

Data-driven decisions

Progress is tracked continuously so the plan can be adjusted as the child grows.

04

Skills that generalise

Children learn to use new skills at home, at school and in the community.

“There’s so much misinformation around autism here. That’s why it’s so important to raise awareness and bring scientifically backed treatments like ABA to the forefront.”

Diana Ayoo

The vision

Every child, supported

“I want to build a future where every neurodivergent child in Kenya has access to the support they need. It shouldn’t matter how much money their parents have or where they live.”

Her vision reaches past childhood. Through Ayira’s Café she advocates for long-term support for neurodivergent adults, so they can lead fulfilling lives and contribute meaningfully to society.

  • ABA recognised within the Kenyan healthcare system
  • Insurance cover for ABA therapy
  • ABA certification offered by Kenyan universities
  • Meaningful work for neurodivergent adults

Continue

8-week ABA programme Ayira’s Café Meet Dr. Jane Paul

Adapted from a profile by George Owila, freelance lifestyle reporter.

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